Wednesday, August 8, 2012

Why Trimble have bought SketchUp ?

Now everyone knows that Sketch up is now part of Trimble BIM plan. I have to admit that I have no idea what is the purpose of sketchup in a BIM process outside of the preliminary schematic design stage. This morning I have received my first newsletter from them but it's still very fuzzy :

"Depending on your level of SketchUp obsessiveness, you may or may not have heard about our recent Trimblification. Around the beginning of June, SketchUp officially left Google to become a part of Trimble. All you really need to know is that this is unequivocally a good thing for everybody. SketchUp's future is brighter than it's ever been, amazing new things are on the way, and the team (almost all of which accompanied the product to Trimble) is doing great. Best of all, we're focused in a way we haven't been in years: on our users, on new features, and on helping SketchUp to become everything you -- and we-- have always wanted it to be.

Now back to business as usual...

A couple of months ago, we quietly launched what is perhaps the most important addition to the SketchUp universe since version 8: The all-new SketchUp Showcase is a whizbang online home for SketchUp projects of every stripe. It's a two-billion watt spotlight that we custom-built for showing off our users' work, and folks who've seen it say it's beautiful. I hope you'll agree."

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